Comment backlinks are an effective way to build strong links to your website from third-party websites that have authority in your niche. The more links linking to your website, the higher it will rank in search engines, and the more traffic it will receive as a result.. Getting comment backlinks can seem intimidating at first, but if you know what to look for and how to go about it, this task can be easy to accomplish. Here are some tips for building comment backlinks that will help you make the most of this effective strategy for boosting your search engine rankings.
1) Targeted Niche Forums
Find niche-specific forums (or general ones, depending on your topic) and leave thoughtful comments that directly address other commenters’ questions or points. This demonstrates that you know what you’re talking about and makes it more likely others will find you helpful—which can result in link backs, which we’ll discuss later. When researching forums for your industry, look for ones with a high number of posts but low activity. If there’s too much activity, it’ll be hard to stand out because all of your comments will be buried in a massive thread filled with comments from other posters who are trying to do exactly what you’re doing—and potentially burying yours.
2) Business Listings
If you have a brick-and-mortar business, make sure your local search listings are up to date. If you’re unsure how your business appears online, enter your address into a local listing site such as Yelp or InsiderPages and see what comes up. Then head over to each site and ask if they accept submissions—most do! You may also want to consider installing Google My Business (formerly Google Places), which lets you add information about your location directly on Google Maps and gives you direct control over your information.
3) Guest Post Opportunities
Guest posting is one of my favorite link building tactics, and has been for a while. For those who don’t know, guest posting is simply writing content for someone else’s website in exchange for a link back to your own site. For example, I write an SEO-related post every month over at Quick Sprout. In doing so, I receive a link back to Moz that not only helps build our brand awareness but also drives additional traffic (free marketing). But guest posts aren’t all about getting eyeballs on your website or driving traffic.
4) Influencer Outreach
Contacting influencers is one of my favorite ways to get backlinks for a client’s website. Many influencers have blogs and websites and are always looking for good content to share with their audiences. For example, you can reach out to an influencer and ask if they’d be willing to publish a guest post on their site about your company or product; in exchange, you’ll link back to them at the end of your piece or provide credit within your content. This will help establish relationships with key industry players, increase brand awareness among readers, and build valuable backlinks.
5) Leveraging Existing Content Assets
You can get backlinks from your own site or from your guest posts by promoting other people’s content. For example, if you write a guest post on an influential blog and promote another author’s book in your piece, they will link back to their own book. This kind of cross-promotion benefits everyone involved because it leverages existing content assets. Promoting someone else’s content is a win-win situation for both parties!