Backlinks in the UK: How Many Types Are There?


A backlink is one of the most crucial ranking factors when it comes to search engine optimization (SEO). In fact, there are even entire strategies that revolve around gaining high-quality backlinks, such as link building, content marketing, and guest posting. That said, not all backlinks are equal – in fact, there are several different types of backlinks that can come in handy for your website. In this article we’ll go over the three main types of backlinks and explore how each one can benefit your site’s traffic and rankings.

Personal Links
Linking to other websites from your own content (blog posts, articles, social media profiles, videos) is a great way to get more backlinks. If you’re an entrepreneur or digital marketer, for example, you can create posts and infographics about digital marketing techniques that link back to your website. Guest Posting: One of the most effective ways to get a backlink is by posting on another website. Some websites will allow you to post on their site for free in exchange for linking back to your website (this is called a guest post). Press Releases: Sometimes it’s easier to get press coverage than it is links. Writing up a press release and reaching out to relevant news sites can get you immediate coverage without having to ask permission.

Trust Links
These are pages or websites that link to your site as a way of providing credibility to it. They’re commonly known as backlinks, and they’re incredibly important for your search engine rankings. Trust links improve link diversity, which is a signal to Google that you’re an authoritative site worth ranking highly. To get these trust links, you can either establish yourself as an authority on something—in other words, make your business credible—or pay for them through advertising services like Google AdWords. Ideally, you want both so you can set up a system of accountability and continue building authoritative links over time.

Link Reclamation
If a link is no longer relevant or can be updated, it should be reclaimed. When you delete a page on your site, all of its backlinks become broken links—this means more broken links and less helpful signals for Google to use in ranking pages. For example, if you’ve just posted your latest update to Facebook (breaking one of those links), it’s worth it to reclaim that link right away; doing so will ensure that Google finds out about these updates quickly and assigns them relevance accordingly. It’s always worth checking each outbound link once per week; when you make changes to your site, take stock of any outbound links that can now be removed or redirected elsewhere.

Competitor Analysis
You could easily spend years studying every single link your competitors have built. Even after you find out which links are worth pursuing, building new links is only half of an SEO campaign. Once you’ve added a new backlink to your site, it can take months for search engines to pick up and understand it. Understanding how link building works will help you determine where to spend your time on a day-to-day basis. To put it simply, if you want to rank better in Google searches, you need to do more than just build links. It takes time for Google to crawl and index your website—and even longer for Google to recognize that all of those great backlinks actually belong to you! If you want results sooner rather than later, make sure that at least some of your efforts go toward improving user experience (UX). A few simple changes like adding relevant content or updating outdated information can have a big impact on how quickly Google recognizes and ranks your site.

Forum Profile Links
Links from forum profiles are a good way to get a little bit of traffic and build up your backlink profile. These links are very easy to acquire; forum moderators will often approve your request when you simply send them a link to your site. As mentioned above, they aren’t going to drive any serious amount of traffic, but they’re another easy way to add some links if you don’t have any others right now. This is one of those types of backlinks that may need time before you see results—but don’t ignore them! Make sure you respond appropriately every time someone engages with you on these sites as well; nobody’s going to notice or appreciate dead links on their forum posts.

Guest Post Opportunities
You can attract links and readers by posting to other people’s blogs. When you do, your content will be placed on that website, which immediately helps your search engine rankings because more of your content is being seen. Guest posts often lead to an increase in traffic and backlinks—and ultimately improved rankings—which means more potential business for you. Take advantage of every guest post opportunity you can find, including publishing guest posts on some of these top sites for link building , or even writing non-link building articles that would be a good fit on Medium . While you’re at it, take a look at these 48 additional resources and tools that could help improve your presence online.

Social Media Platforms Section
This means signing up for relevant social media platforms and networking with users. These can include Twitter, Instagram, Facebook, LinkedIn, Google+, etc. In order to build a following on these sites your content needs to be good. Ask yourself what value are you providing to your followers and then ensure that your posts deliver that value consistently. This will keep people coming back for more and is a great way of establishing authority within specific niches. If you’re struggling to grow an organic following then try running competitions or collaborating with other bloggers in your niche via guest posts or interviews as part of a roundup post (this works well for getting links too). The ultimate goal is just to get started!


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