Marketing your Facebook page is one of the greatest ways to have new users, but if you aren’t getting enough traffic from search engines like Google, then you’re missing out on a huge source of online foot traffic. So what do you do when the people you want to see your Facebook page don’t know it exists? In this article, we’ll teach you five strategies to get your Facebook page to show up on Google and other major search engines so that more people can find your page and convert you into paying customers.
A) Create a group
Create a group for your business. You can use Facebook’s existing groups or start one from scratch. Once you create it, share and post relevant content, pictures, and videos there. People will eventually join your group and view your content regularly. Like a snowball rolling down a hill, your group will grow larger over time; people will see that others are involved in it and they’ll want to be part of it as well. Use search engines: If someone is looking for specific information about your business or industry, make sure that you appear at least toward the peak of their search outcomes – by creating accounts with major search machines such as Google, Yahoo! and Bing, along with niche-specific engines like Yelp!, MerchantCircle and Angie’s List.
B) Create an event
When you create an event, select your business page as its organizer. Not only will it show up in your followers’ timelines, but they’ll be able to respond and interact with you on Facebook. For more info, check out our guide on how to get people to RSVP for an event. You can also add a promo code or event link from Eventbrite that makes it easier for people who are interested in learning more about your upcoming workshop or seminar. If you’re running a contest or sweepstakes through Eventbrite, be sure to set it up so that winners will have their new and existing fans automatically entered into their social giveaway.
C) Create a business page
Having a business page makes it easier for people to find your business, and what better place is there than your own? Your page will be indexed and ranked in search engines such as Google so that when people search for companies or products like yours, they can find you. It also makes it easier for consumers to discover you through their social networks and to stay up-to-date with news about your company by clicking Like on any updates you share. Plus, having a presence on Facebook lets customers comment directly on ads that show up in their streams. (For more information check out my post ‘Create a Business Page’.)
D) Optimize your website
Before you can promote your business through SEO, you have to make sure that your website is optimized. If it isn’t—and most small businesses aren’t—then start by creating a well-written page that clearly states what you do and what sets you apart from your competitors. This will set up your site for success with more potential customers finding it on Google.
E) Update your page frequently
Be sure to upload new content regularly. This will keep your page active, which in turn makes it eligible for greater visibility through search engines. You don’t have to create a lot of original content (although you certainly can), just make sure that you are posting regularly and linking your content back to your website. Also, be sure that you fill out all of your profile information and include links back to your website.