SEO, or search engine optimization, can be intimidating and difficult to understand, but it doesn’t have to be! An editorial backlink is one of the best ways to improve your search engine rankings—plus it’s easy to create, too! There are several different ways you can create an editorial backlink on your website, so we’ve created this guide to help you do just that. Follow these eight simple steps and learn how to create an editorial backlink in no time at all!
1) Identify Topic
There are a lot of different factors involved when determining whether or not you can get an editorial link. The very first thing you should do is identify what it is that you want to link to and what kind of website it is. Is it a news site? A niche-specific one? Your goal should be relevance.
2) Gather Data
Before you begin creating links, have some background knowledge about your industry and your target site. Use resources like Moz’s Open Site Explorer and Majestic SEO to gather information such as domain authority, number of referring domains, a list of backlinks already pointing at your competitor’s site, etc. By knowing these figures beforehand, you can create realistic link-building goals for yourself.
3) Write Article
Once you’ve come up with a topic, and researched it, start writing. Don’t worry about how long your content is at first—just get everything down on paper. If you need more information or have another idea that pops into your head, save it somewhere (notes app on your phone, Google Docs) for later inclusion. Add subheadings and links where necessary.
4) Submit Article to Relevant Sites
To create backlinks, you’ll want to find websites that are relevant to your niche and then submit articles or other content. Here are some ideas: a guest post on another website, or a forum thread that pertains to your field. Make sure you check out Google’s webmaster guidelines before submitting your content anywhere else.
5) Go Beyond the Relevant Sites
The most obvious places you should create backlinks from are going to be relevant sites. So, if you’re writing a piece about cooking tips for summer, you’ll want backlinks from relevant sites like recipe blogs and other cooking-related blogs. Although these are great options, there are others that aren’t as obvious but may still be valuable.
6) Create Internal Links
Every page of your website is a content opportunity. It’s important to use internal links so that Google can crawl and index your pages easily. Internal links also help users navigate through your site by letting them know what’s on each page. You can use anchor text or clickable titles for internal links, just keep it clean and consistent. Here’s how you might do it: This is my link. Check out my other content.
7) Pin your Link onto Pinterest
First and foremost, start a Pinterest account. Yes, it’s another social media site, but it’s a killer one that can work wonders for your SEO and editorial backlinks. Pin relevant pictures of your product or business (don’t pin just any image that you think is cool). Make sure to create boards that are directed at your niche, too. This way people who are interested will find your board when they search for products or businesses like yours.
8) Wait for Results
There’s a lot of attention given to getting links that rank well right off the bat, but even these won’t help you if they aren’t relevant. SEO is a marathon, not a sprint; it takes time for any links you get to take effect. Once they do, though, start pitching and guest posting like crazy!