Is Guest Posting Safe for Your SEO Strategy?

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Strategy

Guest posting isn’t just a great way to get traffic from high authority sites, it’s also an excellent way to build your brand and improve your search engine ranking. However, it isn’t as safe as you may think and can be just as dangerous as any other shady tactic in the wrong hands. Use these tips to make sure you’re guest posting with integrity so that you can be confident in your work and feel good about yourself when someone discovers your website through their search engine results.

Why do I need to consider my SEO when doing a guest post?


If you are doing a guest post to help drive traffic to your website, then it’s necessary to know that not every links are formed equal. Few links will be worth more than others when it comes to your search rankings. You need to take into account several factors including The authority of your guest posting website; The relevancy of that site to yours; and, If you’re using ‘nofollow’ or ‘noindex’. This is where SEO gets complicated, but if you do your research, you can come out on top. A lot of people think guest posting is risky for their SEO strategy because they have heard that Google does not like link farms. That is true. Google does not like sites with thousands upon thousands of low-quality links from random websites just trying to boost their own ranking in search results. However, if you use proper anchor text (keywords) and link to relevant content on other websites within your posts – instead of linking back to an exact page on your own website – then there is no reason why it should negatively impact your rankings.

How should I find keywords on my blog host’s site?


Search engine optimization is always important, but in 2018 it’s especially so. With Google rolling out new updates every few months, staying on top of search results can be a big challenge. One important factor to consider when ranking is keyword usage on your own site. If you’re still using older posts as landing pages or not optimizing your newest ones, you might be shooting yourself in the foot when it comes to search traffic. Here are some ways to find keywords that are already being used by your host and how you can incorporate them into your content strategy.

What are the long-term benefits of doing a guest post?


One of the most important questions to ask yourself when you’re building a guest post strategy is, What are my long-term goals? The answer to that question will play a major role in determining whether or not guest posting is a smart move. For example, if your goal is to build up link equity with an authoritative site, then doing one guest post isn’t likely to make much of an impact. If you have plans to publish multiple posts on a site in order to build up trust and authority over time, however, it might be well worth your while. Do be aware that doing even just one guest post can still affect your rankings, so be sure to monitor those rankings closely after publication and adjust future outreach opportunities accordingly.

How do I integrate my content with keyword-optimized anchor text links into my target pages?


You’ve just finished writing an awesome post, now what? Optimizing your content is a great way to generate traffic and build links. But how do you make sure it’s a worthwhile tactic in your overall strategy and not cause unintended consequences that could negatively impact your search results and brand equity on Google? This guide will walk you through everything you need to know about integrating contextual links, including keyword anchor text, into your target pages without damaging them or incurring penalties from Google.

Will Google penalize me if I do a lot of guest posts all at once, or too many overall?


In 2012, Google changed its stance on guest posting. Now, they don’t see guest posting as a bad thing and we could even say that it’s part of a good SEO strategy. However, we all know that not all posts are created equal; there is still some debate over whether or not certain practices should be considered spam. One huge factor in whether or not you’ll be penalized is how long your post is – if it takes up a third of your page and you don’t even link to your own site (we told you to put yourself out there), then you might have crossed into spam territory.

How can I increase my conversion rate when doing a guest post?


First, write a highly valuable guest post. This means that you’re writing content people want to read and will share. Then, make sure your content has some personality. Share your own experiences with readers or just add humor to make them feel more comfortable while they’re reading. Either way, it’s important to have a human voice behind every piece of content you publish. The last tip is probably an obvious one: Try not to sound like a robot.

Should I hire someone to help me write these posts?


You don’t have to hire someone to write your posts, but there are some great benefits to hiring a ghostwriter or at least having a professional edit them. This means you can take advantage of their experience and expertise without paying extra to manage multiple freelancers or find new ones each time you need something written. A professional editor will also point out any holes in your logic or elements that need clarification, so your post is clear and easy to read. Editors typically charge per hour, so while they may seem expensive up front, they can save you time and money in the long run by improving your content before you publish it.

Can you share an example of an outreach e-mail template you used when approaching blogs as an influencer writer that was successful and led to published content by you on their site in your niche topic area?
When contacting influencers, it’s important to make a connection before simply sharing your pitch. Once you’ve figured out who to contact, send them an e-mail introducing yourself and explaining why they should be interested in speaking with you. Start by offering something—whether it’s free content, a relevant piece of research, or another resource—that will appeal to them and help establish you as an expert in your field. Then explain why they should consider publishing your guest post on their site (rather than just republishing yours). You can even provide a proposed headline that would work best for their audience.

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