How to use nofollow backlinks to improve your SEO

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One of the most common questions we get here at Sweet Fish Media is, Should I use nofollow backlinks? If you’re not familiar with the term, nofollow backlinks are links that you include in your content that don’t pass any PageRank or other search engine ranking signals to the pages they’re linking to. This means these links don’t affect the ranking of your pages in Google, so some people are concerned that using nofollow backlinks will hurt their site rankings in Google and other inquiry devices.

Does PageRank transfer with links


Yes, it does. The significant thing to note is that although PageRank passes with a link, not all links are built level and they do not pass PageRank evenly (i.e., you can’t get more PageRank by having a lot of links). The amount of PageRank that passes with each link depends on how authoritative those pages are and how many other inbound links they have themselves.

Benefits of nofollow links


Links from sites and pages that have chosen not to pass on any link authority are called nofollow links. They don’t affect a site’s link popularity score or ranking in search results. In fact, Google doesn’t even read them when determining a page’s relevance for certain queries. This means you can add as many of these types of links as you want without hurting your website. If you need more traffic, there is nothing wrong with asking for it—no matter how you do it! But if you want Google to pick up on your content, then make sure you follow our other tips so that they know what they should be looking at!

How to create useful nofollow links


Make sure you are only using nofollow links on content that isn’t relevant or helpful for readers. It should be clear from reading context that a post is purely intended to be informative and contains zero affiliate links. Once you have created a nofollow link, remember it will remain as such, so even if your website changes in future or you decide it doesn’t make sense for all pages, remember not to change them from ‘nofollow’ status.

Nofollow vs. DoFollow Links


Which Should You Use? If you’re new to blogging, there are several ways you can help increase traffic and brand awareness. One of those is by using links on relevant websites that point back at your website. There are two kinds of links you can use: dofollow and nofollow. Dofollow links are easy to understand – they essentially tell search engines like Google and Bing that a link should be considered when ranking a page in their search results.

What are bad or unsafe nofollow links


Backlinks with a rel=nofollow attribute are generally considered to be bad for SEO. This is because search engines take links with a no follow attribute into account less when ranking pages for their search results.

Example of NoFollow Links on Commonly Used Sites


When Should You Use NoFollow Links? At their core, links on a page are what help search engines determine how valuable that page is—and by extension, how valuable that website is. As such, you want to make sure that all of your external links point back to pages and sites on which you can share in Google’s glory. However, not every link serves a purpose.

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