The Great Guest Blogging Debate: Is it Good for SEO?

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Do Guest Blogging Debate blogs count towards your search engine ranking? The short answer to this question is no, they don’t. The long answer, however, involves important facts you should be aware of if you’re going to use guest blogging as a path to develop your search engine sequencing and conduct more operations on your site. This article will examine the issue and provide the facts you need to make an informed decision about whether or not guest blogging has value in your SEO strategy.

There are many opinions about this
For example, some people say that guest blogging is a good way to get inbound links and traffic back to your website. On top of that, you also get free exposure to new potential clients. Others say guest blogging has no value because Google treats all guest posts as paid ads—and if they don’t like them they will simply slap on a penalty or label them as spam. Some even call these inbound links link traps because they can increase your site’s crawl rate and load time (which we all know is bad news when you want quality search rankings). As with everything else online, opinions are really what separate people here—but there are also plenty of facts that can help settle things.

There’s the black hat perspective
that guest blogging has no impact on search engine rankings and only serves to increase a site’s popularity on Google. The white hat perspective is that engaging in some level of guest blogging can be good for your search engine rankings. Both perspectives are right… and yet both are also wrong at the same time. So what’s going on here? Should you engage in guest blogging or not? As with most things SEO, understanding how guest blogging affects search engine rankings depends almost entirely on how you approach your guest blogging efforts.

There’s the white hat perspective
Yes, guest blogging is a great way to build links. You can get some good rankings from a strategically placed link on a high-traffic site. But Google’s recent Penguin Update punished sites that were posting low-quality, thin content or content that was simply duplicated across too many domains—many of which were probably guest blogs. This means guest blogging needs to be used carefully and strategically; you don’t want to be penalized for using one of your best link-building tools. It’s better to spread out your guest posts over time and space them out on different sites than it is to post them all at once.

There’s a grey hat perspective
In my opinion, yes. Well, maybe. Sort of. Guest blogging is a truly complicated practice that’s hard to define or categorize as good or bad in any general sense. It has both pros and cons; there are definite benefits to guest blogging but also some potential drawbacks as well. Before deciding if guest blogging is right for you, let’s take a look at some specific examples of pros and cons to help you decide if guest blogging is worth your time. First off, we’ll start with what seems like an obvious pro—guest blogging can improve your search engine optimization (SEO). A lot of people argue that guest posting is still one of the best ways to rank on Google. While I don’t believe that guest posting alone will propel you to page 1 (or 10), it certainly can’t hurt! More importantly, though, I think there are two other key advantages to doing a bit of guest blogging here and there: You gain additional links back to your site which helps boost search rankings You get great content on your site! You don’t have many opportunities as an entrepreneur (or blogger) when someone else will write something awesome about you/your business/your product.

In my opinion…
In my opinion, guest blogging is not a substitute for high-quality content on your own site. Instead, use guest blogging as a way to build relationships with influencers and extend your network. This can help you in ways that have nothing to do with search engine optimization (SEO). For example, if you land a spot on a site with high authority and influence in your niche—even if that author does not link back to you or mention your brand—that author’s readers will naturally click through to see what else he or she has published. You never know where those clicks might lead.

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